George ritzers mcdonaldization of society thesis

Go to any city, and you can find this familiar fast-food restaurant chain with the golden arches logo characterized by its quick and cheap food choices, packaging and service, not to forget the no-waiters concept.

So the company saves on the waiter's salary and the consumer ends up paying for this privilege. Irrationality of Rationality[ edit ] Ritzer also outlines Irrationality of Rationality as a fifth aspect of McDonaldization.

The second defining tenet of McDonaldization is that of calculability.

Predictability and Control in Ritzer’s the Mcdonaldization of Society

Click on the links for more detail information. Consumer Workers - One of the sneakiest things about McDonaldization is how consumers get tricked into becoming unpaid employees.

In his book, The Globalization of Nothing, he quotes that textbooks are "oriented to rationalizing, McDonaldizing, the communication of information. McDonaldization draws from this theory and shows how these four concepts of rationalization apply to the famous fast-food chain McDonald's.

The balance between rationality and rationality in both the healthcare system and the healthcare debate is something that will take time and hopefully happens in the near future.

Moreover, based on Bauman's theory, Ritzer believed that the rationality spread by McDonaldization could spur on another Holocaust.

The expectation that much the same product or service will be delivered each time one visits any McDonald's at any time or at any location has been extended to many different con-texts—from clothing stores to religious sects.

The beginning of global communication through different media like television and the Internet The formation of a "global consciousness" [12] In addition to The Globalization of Nothing, Ritzer has edited The Blackwell Companion to Globalizationwritten Globalization: By now, you might be thinking that this all sounds pretty good.

Aspects[ edit ] Ritzer highlighted four primary components of McDonaldization: Organizations want consumers to believe that they are getting a large amount of product for not a lot of money.

The final chapter also looks at "The DeMcDonaldization of Society", and concludes that while it is occurring on the surface, McDonaldization is alive and well. Protests have also been rising in nation-states in order to slow down the process of McDonaldization and to protect their localization and traditional value.

So, a Big Mac will always taste like a Big Mac, irrespective of the changes and uncertainty in life. George Ritzer's The McDonaldization of Society 6 McDonaldization McDonaldization is the process by which the principles of the fast-food restaurant and popular consumer culture in general are coming to dominate more and more sectors of American society as well as the rest of the world, extending even to the realm of religion.

By replacing human cooking with machines to calculate every small element, including the size of the meat in a hamburger and the period of time it has to sizzle on one side, McDonald's ensures that everything tastes the same every time. The healthcare issue in the United States currently is sort of like a double edged sword, meaning that there is an upside as well as a downside to the situation.

McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. One of the key areas where Ritzer's theory has been criticized is his likening McDonaldization with the Holocaust which he believes is the "precursor of McDonaldization.

Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time. Controlled, consistent and measurable outcomes also sound good.

Where is the irrationality? ATM's, salad bars, automated telephone menus, and pumping gas. There are other dimensions of McDonaldization that Ritzer didn't include with the main four, but are worthy enough for prime attention.

While it is possible to create a new original MOOC every semester, it is more likely a basic structure will be created and subsequently altered each time in order to make their creation more efficient. Irrationality - A side effect of over-rationalized systems.

Computer graded exams will be used more frequently than written essay exams to make it more efficient for the instructors. Understanding Rationalization and McDonaldization To understand the theory of McDonaldization and a McDonalized world, it is important to first understand rationalization perfectly.

It is based on four principles of predictability, efficiency, calculability and control, examples of which are often seen in fast-food chains. Postmodern society is a consumer society that invents new means of consumption, such as credit cardsshopping mallsand shopping networks.

The rational determination of the best mode of production. His revolutionary idea dramatically changed how many automobiles could be produced and was very efficient.

Mannheim defines rationalization as consisting of settled and routinized procedures in dealing with situations that recur in an orderly fashion. There are three types of metatheorizing: Being a rationalized system, medicine has moved away from human and toward nonhuman technologies.McDonaldization theory developed by George Ritzer draws on sociology's concept of rationalization.

It is based on four principles of predictability, efficiency, calculability and control, examples of which are often seen in fast-food chains. These principles are dominating American society and the rest of the world.

Predictability and Control in Ritzer’s the Mcdonaldization of Society Predictability and control are major discussion points in Ritzer’s The McDonaldization of Society. These are points that have both pros and cons in regards to “irrationality of rationality” as evidenced in both the health care system and the health care debate in the.


According to Ritzer, the Mcdonaldization of society has standardized the consumer experience. Critically discuss. ‘The McDonaldization of society’ was originally published in and has since been revised and republished several times. In this text Ritzer argues that a process of. George Ritzer introduced the concept of McDonaldization with his book, The McDonaldization of Society.

Since that time the concept has become central within the field of sociology and especially within the sociology of sixth edition of the book, published in. The McDonaldization of Society, Revised New Century Edition discusses how McDonaldization and the broader process of globalization (in a new Chapter 8), are spreading more widely and more deeply into various social institutions such as education, medicine, the criminal justice system, and more.4/5(3).

This relates to a McDonaldization of Society concept seamlessly “Your best B&B’s are those where the owner is on premises When the owner leaves and hires a manager, bad things start happening ” (Ritzer ).

Predictability and Control in Ritzer’s the Mcdonaldization of Society Essay

Ritzer, George. The McDonaldization of Society. Los Angeles: Pine Forge Press, Choose Type of service. Writing.

George ritzers mcdonaldization of society thesis
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